The Truth About Google Enhanced Campaigns for Adwords

PPC WarningThose who use Pay Per Click a lot, have got used to work-around solutions¬†to try to squeeze the best value out of this medium. After all, that’s what optimisation is all about.

One of the most frustrating areas has been managing mobile advertising – if we wanted a specific mobile message and campaign we had to setup a separate Mobile campaign, with separate adverts and landing pages.

That was, until now (wait for fanfare) and the joy of ‘Enhanced’ campaigns from Google. Now you can manage devices, adverts, sitelink changes and conversion types all in one place. Continue reading “The Truth About Google Enhanced Campaigns for Adwords”

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