Never Commit to a Monthly SEO Contract

In the next few weeks, we’re going to tackle some of the key reasons why we’re SEO-sceptics when it comes to many businesses and the way in which SEO services are sold to customers. In this article, we challenge the need to spend on an SEO every month.

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5 Critical Keys to Managing Your SEO Supplier

Ok, so you didn’t take our first advice to ‘never commit to a monthly SEO contract‘, or perhaps you found another creative way to work with your Search Engine Optimsation which didn’t involve regular payments… but you still want to make sure you’re getting value, right?

Here are five ways to make sure that you can manage your SEO and ensure they’re going to deliver for you.

1. Don’t Focus on Position

Do not, we repeat, NOT, fall into the ‘Page 1 of Google’ trap. This is usually the domain of the lazy SEO. They will guarantee a first page position and, as soon as they get it for you, they’ll down tools and just bill you monthly.

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Seven Steps to Measure (and Manage) a SEO Agency

When we talk with clients about SEO, we spend most of our time unpicking various untruths promoted by SEOs to unsuspecting businesses. From the ‘you’ll never have to pay again to advertise’ (but you’ll need to pay me!) to the ‘you’ll be printing money’ (because you won’t be able to make real revenue).

We’ve already covered some of the pitfalls in our first two articles: never commit to a monthly SEO contract and 5 critical keys to managing your SEO supplier. These give you the groundwork to understanding SEO better.

In this article we now give you the ammunition to manage your SEO supplier (rather than them running rings around you).

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