With all the brouhaha of the Facebook IPO, it’s easy to look at Facebook and think that it’s sitting pretty atop the social space: more time on site, more visits, more users… surely, it must be only a matter of time before Zuckerburg dominates everything?
Well, firstly let’s terminate one misconception: there is not going to be ‘only one winner’ in this space. It’s too big for that. Continue reading “Prioritise Your Twitter Marketing, It’s ‘Winning’ the Social War”