As we’ve been saying for many months, Mobile is not coming, it’s here. Over 20% of your website visitors will be using a tablet or smartphone and about 30% of emails are opened on mobile devices. Responsive design, for those who don’t know what it means, is a single website layout which automatically adapts (grows, […]
One of the main problems for digital marketing is born out of eagerness to put the horse before the cart. To clarify… that is to decide on a campaign without a well thought-out strategy. So it is with much of email marketing. It makes so much sense to use emails over pretty much every other […]
There has been a lot written about the London Olympic games and the ticketing. To a certain extent it would have been very difficult to get everything right, but having been through the initial round and then the ‘repechage’, it’s time to take a critical look at the online user experience. We have come up with […]
As you fight to increase profit and opportunity, you know that every little improvement helps to increase conversions on your website. Here are our top six areas where, if you apply these conversion ideas to your website, you can boost your sales, drive more leads and grow your business opportunity. 1. Reduce Choice
It’s a question we’re increasingly covering with clients as they get to grips with the speed of diversification of online marketing channels. This is often expressed in a number of ways with questions like: How do you cope with the sheer range of online channels? How can you value time, and use it more wisely? […]
Have you ever noticed one of those business card printing kiosks? There’s one at Victoria Station. Have you ever wondered why they are rarely, if ever used? The reason is quite simple – the cards they create are embarrassing. Most business people would prefer to fall into a large hole in the ground should they […]
We have developed an end-to-end, legally sound, easy to manage solution for businesses and individuals seeking to meet the EU ePrivacy cookie law to ensure website compliance. Step 1: Cookie Audit The first step that any business needs to take is to perform a cookie audit, you can do this on your own or we […]
When it comes to planning for a successful 2013, the first thing you should do is agree a budget for the year, then choose what areas you want to spend it in and then press ‘go’ and hope that all your plans and estimates prove correct over the next 12 months… Wrong! Marketing has changed, […]
The three biggest limiting factors for your email marketing are: Assumptions – where faced with an either/or situation, you just go for the one you think is best Lack of attention to detail – small improvements are discarded as being irrelevant or inconsequential Attrition – by serving the same type of email (design or […]
If we were to make two wagers with visitors to this blog, we’d suggest these two things: You have measurements in place of virtually every activity you do online, yet You are still struggling to discover which ones really make a difference And that’s the challenge: It’s not about the data – it’s all there […]
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
