” We have been working with the team at Ergo for the last 18 months from the inception of a new website and implementation of a CRM platform to optimization of our sales processes. We can grow and exploit its sales leads, through conversion optimisation and creating new opportunities by raising market awareness of the brand across our service offerings.
“Their support on implementing in-house bespoke project management software through Airtable has seen our company increase our turnover by a whopping 31% on the previous year.
“Ergo is helping us with the integration of acquisitions of other firms. Working with us on the communication strategy for these acquisitions, the marketing of and the future rebranding of the firm as a whole. We’re looking forward to the next 18 months.”
Tristan Toynbee Founder and Director Toynbee AssociatesStructural engineering is a challenging sector to visually attract as well as get a message across. The process is dry, technical … and when being installed is just plain muddy.
However, the end result showcases the hard work that has gone before. Beautiful outcomes are the result of painstaking planning and meticulous production. We use imagery of the future to create that desire today.
How to prepare a structural engineering practice for growth? Firstly, make the website have real quality and impact. To communicate the values of the business as well as match the expectations of the target property owner and partners for the business.
The eventual site focuses on the outcome of working with our client, high-end solutions to reinvigorate homes to fit with a luxurious London and Home Counties lifestyle.
The practice had just recruited a manager and was looking to bring together all their enquiries and proposals into one place. We recommended, configured and launched a CRM for them that gave them visibility over all their leads.
As they developed their services, and added to their team, we let them adapt and shape the process to remain ahead of the pack.
An engineering firm wanted to build business but also be equipped to grow. With a new practice manager in place who was committed to digital transformation, we integrated CRM, task management and project tracking systems to create a system that works for them.
It now tracks quotes, commissions business, pushes through deadlines, keeps clients aware of progress and helps them deliver high quality structural engineering projects on time and on brief.
Toynbee has a range of project types with varied processes needing input from a number of internal stakeholders and external agencies. These complex workflows have different tasks, but need to be tracked and, critically, need to notify clients of progress.
We consulted with them on the process and set up a no-code platform to help them manage orders to fulfilment, ensuring they met their deadlines and were able to have full visibility on progress every step of the way.
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
