Even larger businesses don’t focus enough on their existing customer base, or have strategies to increase value. Too often it’s left to the occasional untargeted mailshot or call to catch up, with little thought put into the process.
Your customers should be your strongest advocates, most committed buyers and need to be given the fullest attention possible. We work closely to develop strategies and plans to make your past and existing clients feel loved, prioritised and known. It works for the best for all parties concerned.
With a growing reputation, but skippering being seen as a one-hit sale, it seemed that repeat business would be a challenge. However, Nautilus had two strategies we were able to support with very effective marketing campaigns.
Firstly, they now have an Alumni network called ‘The Tribe’ who regularly go on flotillas with each other, coordinated by Nautilus. Secondly, they have catamaran deliveries where different teams are assembled to take their boats point to point, often across oceans – another level of experience!
HCL had a burgeoning database of current and past clients but relied on their memory, loyalty and the occasional call to increase repeat business. This meant that they were overspending on new customers and not looking after the ones they had won.
We engaged with them and helped them segment their database, identifying which clients were interested in which products, how they preferred to order and to come up with a meaningful, frequent contact strategy. Business is booming.
