nlu vs nlp

AI for Natural Language Understanding NLU

What is Natural Language Understanding NLU?

nlu vs nlp

NLG tools typically analyze text using NLP and considerations from the rules of the output language, such as syntax, semantics, lexicons and morphology. These considerations enable NLG technology to choose how to appropriately phrase each response. While NLU is concerned with computer reading comprehension, NLG focuses on enabling computers to write human-like text responses based on data inputs. Through NER and the identification of word patterns, NLP can be used for tasks like answering questions or language translation.

nlu vs nlp

You are able to set which web browser you want to access, whether it is Google Chrome, Safari, Firefox, Internet Explorer or Microsoft Edge. The smtplib library defines an SMTP client session object that can be used to send mail to any Internet machine. The requests library is placed in there to ensure all requests are taken in by the computer and the computer is able to output relevant information to the user. These are statistical models that turn your speech to text by using math to figure out what you said. Every day, humans say millions of words and every single human is able to easily interpret what we are saying. Fundamentally, it’s a simple relay of words, but words run much deeper than that as there’s a different context that we derive from anything anyone says.

A Multi-Task Neural Architecture for On-Device Scene Analysis

Semantic search enables a computer to contextually interpret the intention of the user without depending on keywords. These algorithms work together with NER, NNs and knowledge graphs to provide remarkably accurate results. Semantic search powers applications such as search engines, smartphones and social intelligence tools like Sprout Social. The understanding by computers of the structure and meaning of all human languages, allowing developers and users to interact with computers using natural sentences and communication. Using syntactic (grammar structure) and semantic (intended meaning) analysis of text and speech, NLU enables computers to actually comprehend human language. NLU also establishes relevant ontology, a data structure that specifies the relationships between words and phrases.

Research by workshop attendee Pascale Fung and team, Survey of Hallucination in Natural Language Generation, discusses such unsafe outputs. Neither of these is accurate, but the foundation model has no ability to determine truth — it can only measure language probability. Similarly, foundation models might give two different and inconsistent answers to a question on separate occasions, in different contexts.

Machine learning is a branch of AI that relies on logical techniques, including deduction and induction, to codify relationships between information. Machines with additional abilities to perform machine reasoning using semantic or knowledge-graph-based approaches can respond to such unusual circumstances without requiring the constant rewriting of conversational intents. Enterprises also integrate chatbots with popular messaging platforms, including Facebook and Slack. Businesses understand that customers want to reach them in the same way they reach out to everyone else in their lives. Companies must provide their customers with opportunities to contact them through familiar channels.

Data scientists and SMEs must builddictionaries of words that are somewhat synonymous with the term interpreted with a bias to reduce bias in sentiment analysis capabilities. To examine the harmful impact of bias in sentimental analysis ML models, let’s analyze how bias can be embedded in language used to depict gender. Being able to create a shorter summary of longer text can be extremely useful given the time we have available and the massive amount of data we deal with daily. In the real world, humans tap into their rich sensory experience to fill the gaps in language utterances (for example, when someone tells you, “Look over there?” they assume that you can see where their finger is pointing). Humans further develop models of each other’s thinking and use those models to make assumptions and omit details in language.

After you train your sentiment model and the status is available, you can use the Analyze text method to understand both the entities and keywords. You can also create custom models that extend the base English sentiment model to enforce results that better reflect the training data you provide. Rules are commonly defined by hand, and a skilled expert is required to construct them. Like expert systems, the number of grammar rules can become so large that the systems are difficult to debug and maintain when things go wrong. Unlike more advanced approaches that involve learning, however, rules-based approaches require no training. In the early years of the Cold War, IBM demonstrated the complex task of machine translation of the Russian language to English on its IBM 701 mainframe computer.

Challenges of Natural Language Processing

Like other types of generative AI, GANs are popular for voice, video, and image generation. GANs can generate synthetic medical images to train diagnostic and predictive analytics-based tools. Further, these technologies could be used to provide customer service agents with a readily available script that is relevant to the customer’s problem. The press release also states that the Dragon Drive AI enables drivers to access apps and services through voice commands, such as navigation, music, message dictation, calendar, weather, social media. No matter where they are, customers can connect with an enterprise’s autonomous conversational agents at any hour of the day.

nlu vs nlp

The allure of NLP, given its importance, nevertheless meant that research continued to break free of hard-coded rules and into the current state-of-the-art connectionist models. NLP is an emerging technology that drives many forms of AI than many people are not exposed to. NLP has many different applications that can benefit almost every single person on this planet. Using Sprout’s listening tool, they extracted actionable insights from social conversations across different channels. These insights helped them evolve their social strategy to build greater brand awareness, connect more effectively with their target audience and enhance customer care. The insights also helped them connect with the right influencers who helped drive conversions.

As with any technology, the rise of NLU brings about ethical considerations, primarily concerning data privacy and security. Businesses leveraging NLU algorithms for data analysis must ensure customer information is anonymized and encrypted. “Generally, what’s next for Cohere at large is continuing to make amazing language models and make them accessible and useful to people,” Frosst said. “Creating models like this takes a fair bit of compute, and it takes compute not only in processing all of the data, but also in training the model,” Frosst said.

This is especially challenging for data generation over multiple turns, including conversational and task-based interactions. Research shows foundation models can lose factual accuracy and hallucinate information not present in the conversational context over longer interactions. This level of specificity in understanding consumer sentiment gives businesses a critical advantage. They can tailor their market strategies based on what a segment of their audience is talking about and precisely how they feel about it.

It involves sentence scoring, clustering, and content and sentence position analysis. Named entity recognition (NER) identifies and classifies named entities (words or phrases) in text data. These named entities refer to people, brands, locations, dates, quantities and other predefined categories. Natural language generation (NLG) is a technique that analyzes thousands of documents to produce descriptions, summaries and explanations. The most common application of NLG is machine-generated text for content creation.

These steps can be streamlined into a valuable, cost-effective, and easy-to-use process. Natural language processing is the parsing and semantic interpretation of text, allowing computers to learn, analyze, and understand human language. With NLP comes a subset of tools– tools that can slice data into many different angles. NLP can provide insights on the entities and concepts within an article, or sentiment and emotion from a tweet, or even a classification from a support ticket.

  • In Named Entity Recognition, we detect and categorize pronouns, names of people, organizations, places, and dates, among others, in a text document.
  • Natural language processing tools use algorithms and linguistic rules to analyze and interpret human language.
  • Humans further develop models of each other’s thinking and use those models to make assumptions and omit details in language.
  • When Google introduced and open-sourced the BERT framework, it produced highly accurate results in 11 languages simplifying tasks such as sentiment analysis, words with multiple meanings, and sentence classification.

The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199. RankBrain was introduced to interpret search queries and terms via vector space analysis that had not previously been used in this way. SEOs need to understand the switch to entity-based search because this is the future of Google search. Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation’s focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons.

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Cohere is not the first LLM to venture beyond the confines of the English language to support multilingual capabilities. Ethical concerns can be mitigated through stringent data encryption, anonymization practices, and compliance with data protection regulations. Robust frameworks and continuous monitoring can further ensure that AI systems respect privacy and security, fostering trust and reliability in AI applications. Discovery plays a critical role, as the Agentic layer dynamically identify and adapt to new information or tools to enhance performance.

This is an exceedingly difficult problem to solve, but it’s a crucial step in making chatbots more intelligent. According to a Facebook-commissioned study by Nielsen, 56% of respondents would rather message a business than call customer service. Chatbots create an opportunity for companies to have more instant interactions, providing customers with their preferred mode of interaction.

How to get started with Natural Language Processing – IBM

How to get started with Natural Language Processing.

Posted: Sat, 31 Aug 2024 02:05:46 GMT [source]

BERT can be fine-tuned as per user specification while it is adaptable for any volume of content. There have been many advancements lately in the field of NLP and also NLU (natural language understanding) which are being applied on many analytics and modern BI platforms. Advanced applications are using ML algorithms with NLP to perform complex tasks by analyzing and interpreting a variety of content. In experiments on the NLU benchmark SuperGLUE, a DeBERTa model scaled up to 1.5 billion parameters outperformed Google’s 11 billion parameter T5 language model by 0.6 percent, and was the first model to surpass the human baseline.

In addition to providing bindings for Apache OpenNLPOpens a new window , packages exist for text mining, and there are tools for word embeddings, tokenizers, and various statistical models for NLP. These insights were also used to coach conversations across the social support team for stronger customer service. Plus, they were critical for the broader marketing and product teams to improve the product based on what customers wanted.

3 min read – Solutions must offer insights that enable businesses to anticipate market shifts, mitigate risks and drive growth. For example, a dictionary for the wordwoman could consist of concepts like a person, lady, girl, female, etc. After constructing this dictionary, you could then replace the flagged word with a perturbation and observe if there is a difference in the sentiment output.

The underpinnings: Language models and deep learning

Like other AI technologies, NLP tools must be rigorously tested to ensure that they can meet these standards or compete with a human performing the same task. NLP tools are developed and evaluated on word-, sentence- or document-level annotations that model specific attributes, whereas clinical research studies operate on a patient or population level, the authors noted. While not insurmountable, these differences make defining appropriate evaluation methods for NLP-driven medical research a major challenge. The potential benefits of NLP technologies in healthcare are wide-ranging, including their use in applications to improve care, support disease diagnosis and bolster clinical research. Easily design scalable AI assistants and agents, automate repetitive tasks and simplify complex processes with IBM® watsonx™ Orchestrate®. As the usage of conversational AI surges, more organizations are looking for low-code/no-code platform-based models to implement the solution quickly without relying too much on IT.

nlu vs nlp

Download the report and see why we believe IBM Watson Discovery can help your business stay ahead of the curve with cutting-edge insights engine technology. Gain insights into the conversational AI landscape, and learn why Gartner® positioned IBM in the Leaders quadrant. Build your applications faster and with more flexibility using containerized libraries of enterprise-grade AI for automating speech-to-text and text-to-speech transformation.

So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment. All these capabilities are powered by different categories of NLP as mentioned below. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. The hyper-automation platform created by Yellow.ai is constantly evolving to address the changing needs of consumers and businesses in the CX world.

  • This article will look at how NLP and conversational AI are being used to improve and enhance the Call Center.
  • In fact, it has quickly become the de facto solution for various natural language tasks, including machine translation and even summarizing a picture or video through text generation (an application explored in the next section).
  • By injecting the prompt with relevant and contextual supporting information, the LLM can generate telling and contextually accurate responses to user input.

With more data needs and longer training times, Bot can be more costly than GPT-4. The objective of MLM training is to hide a word in a sentence and then have the program predict what word has been hidden based on the hidden word’s context. The objective of NSP training is to have the program predict whether two given sentences have a logical, sequential connection or whether their relationship is simply random.

Markov chains start with an initial state and then randomly generate subsequent states based on the prior one. The model learns about the current state and the previous state and then calculates the probability of moving to the next state based on the previous two. In a machine learning context, the algorithm creates phrases and sentences by choosing words that are statistically likely to appear together. One of the most fascinating and influential areas of artificial intelligence (AI) is natural language processing (NLP). It enables machines to comprehend, interpret, and respond to human language in ways that feel natural and intuitive by bridging the communication gap between humans and computers.

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Branding Domin

A Fluid Solution

Taking on an unexpected full rebrand in thirty days was not necessarily part of the remit, but we’re always up for a challenge.

New iconography in place with a subtle and yet distinct nod to hydraulics and the ‘D’ for Domin. We also founded and formed a proper brand book to ensure that consistency remains in place for cross-media activity.

Keeping it Secure

It’s always a challenge taking an established business, with all the heritage that comes with the old. However, backed by a supportive client, we took them from a ‘WordArt’ style to something that is as flexible as their clamps!

You can see the nod to the product range, but this is such a versatile logo, portrait, landscape, white out of colour. It allows imagery, buttons and offers to pop as it has clarity and style.

Branding HCL Fasteners

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Video Unloq

It's a Big Deal

When it comes to mergers and acquisitions, clarity of message and presentation is paramount. We worked closely with the client, writing a script, choosing a voice-over artist, stitching together images, video and illustrations.

The two videos were short enough to share on social media, but professional enough to take pride of place on the website – raising the profile and credibility of Unloq and with more to come.

Another Level

How best to display some of the finest tree houses and climbing frame builds in the UK? We used a combination of close-up and drone footage to showcase Gardenatics’ custom builds.

It makes the website stand out, differentiating from the competition and justifying the quality and value on display. It has helped them continue to win new clients across England and Wales looking for that premium option.

Video Gardenatics

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Ads Chargebase

Charging Up

With a number of local teams, we needed to come up with an ad strategy that ensured that the value of the job, and the journey time would make profitable commercial and residential enquiries for Chargebase.

A lightweight, geographically tight, precisely worded set of campaigns was plugged into the business. And the lights went on!

Securing Business

Three different websites, covering all continents and over sixty countries. Two are e-commerce, one is lead-generation and all need to be tracked, measured and accounted for.

It’s hardly a simple task, but one we are up to. Having helped quadruple their online sales in the UK, we are now ramping up North America and the rest of the world.

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Websites Chargebase

Powerful Presence

It’s always exciting working on a new venture. Chargebase has developed a direct-to-market proposition for car chargers, as well as a turnkey approach to home electrical work.

From developing their branding, building two distinct websites with two different online lead generation strategies, we have worked with the management team to launch a one of the South East’s leading EV specialists.

Making Connections

We have moved HCL from an expensive exercise in bug-fixing of two frustrating shopping sites to a rapidly growing successful online enterprise.

There are two brand new shops, generating four times the revenues of the previous incarnations, as well as a lead generation website covering their offshore and seawater protection systems for wind turbines, electric cables and offshore constructions.

Websites HCL Fasteners

Examples Of Our CRM Work

CRM Toynbee Associates

Building Business

The practice had just recruited a manager and was looking to bring together all their enquiries and proposals into one place. We recommended, configured and launched a CRM for them that gave them visibility over all their leads.

As they developed their services, and added to their team, we let them adapt and shape the process to remain ahead of the pack.

Good Prospects

With a growing sales team, and a range of clients and business partners with differing demands, we needed to not only store records, but also to drive the business forward.

We set up the various Opportunities, Tasks, Tracks and Tags to match the way in which the business went about the value chain and to segment their prospects and customers. We imported all the data from their previous CRM to track and store everything. We helped with adoption, and now no lead or opportunity goes to waste.

CRM Unloq

Examples Of Our AI and Automations Work

AI & Automations Unloq

Enhancing Connections

Storing business data is easy, it’s tough to make it accessible as and when it is needed. We worked closely with Unloq so not only do they track all projects, contacts, businesses and introductions, but also these are all within reach. Company records are enhanced using API and AI technology.

We have also joined up digital signing, mailing data, contact records, online dashboards and project tracking to make sure that all is synchronised and efficient.

Build Smarter

An engineering firm wanted to build business but also be equipped to grow. With a new practice manager in place who was committed to digital transformation, we integrated CRM, task management and project tracking systems to create a system that works for them.

It now tracks quotes, commissions business, pushes through deadlines, keeps clients aware of progress and helps them deliver high quality structural engineering projects on time and on brief.

AI & Automations Toynbee Associates

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Organic Nautilus Sailing

Organically Sourced

In my line of work, each visit is valuable due to the specialized nature of the field. Instead of prioritizing quantity, we put more emphasis on the quality of inquiries.

Through our analysis, we identified specific keywords that were highly effective in generating leads for Nautilus. To capitalize on this, we created two separate websites catering to different audiences and tailored them to different sets of keyword clusters.

Charging Up

With a number of local teams, we needed to come up with an ad strategy that ensured that the value of the job, and the journey time would make profitable commercial and residential enquiries for Chargebase.

A lightweight, geographically tight, precisely worded set of campaigns was plugged into the business. And the lights went on!

Ads Chargebase

Examples Of Our Content Work

Content Gardenatics

Perfect Platform

What is there not to love about kids and garden play? The photos are great, settings wonderful and the structures are pretty awesome. But, to be honest, you can’t have photos of children included and then all the structures are based around the same ‘ingredients’.

So, you need to become storytellers, as tree houses and adventure play is about the joy and fun to be had by small and large adventurers as their ideas spark into life. It’s the story we tell!

Gripping Stuff

When you have a range of products that is not very ‘instagrammable’ then it’s easy to lose sight of why they matter and how to promote them effectively. Though these products are small and seemingly uninspiring, they are vitally important to the users.

They stop leaks and breakdowns, electrocution and pier collapse. They help machines function, and cars motor. In short, there is a lot to say, if you have imagination.

Content HCL Fasteners

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Organic Nautilus Sailing

Organically Sourced

In my line of work, each visit is valuable due to the specialized nature of the field. Instead of prioritizing quantity, we put more emphasis on the quality of inquiries.

Through our analysis, we identified specific keywords that were highly effective in generating leads for Nautilus. To capitalize on this, we created two separate websites catering to different audiences and tailored them to different sets of keyword clusters.

Recruitment Rank Up

A new website is always an opportunity, but also a challenge to retain existing rankings and then build from there. Working closely with the client, we set to work on the site from an early stage advising on content, site structure and producing a thorough keyword audit.

As the site was prepared for launch, we updated the metadata, titles and tags, reviewed the internal linking, and the website was successfully launched, immediately seeing traffic and rankings improvements.

Organic Technical Resources

Examples Of Our Lead Generation Work

Lead Generation Nautilus Sailing

Enquiries Ahoy

Having worked with Nautilus Sailing for over ten years, through three websites where we developed and optimised a highly effective lead generation system, we have helped them grow from two locations to eight. From two instructors to a team of ten.

They focus on running the finest skipper school on the planet, we get them the customers who want the best experience.

Charging Forward

It should be simple to find leads for EV charging in the South East of England, but sometimes what looks easy is, in fact, a real technical challenge.

Firstly, whilst there is a lot of searching for EV points, we only want to target those who want an installation. Secondly, we also need to avoid congested areas where there is only on-street parking. Finally, they had a preference for commercial, not residential installations.

Not so simple, but we plugged away and found a steady flow of electric leads.

Lead Generation Chargebase

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Customer Success Nautilus Sailing

Making Sales Buoyant

With a growing reputation, but skippering being seen as a one-hit sale, it seemed that repeat business would be a challenge. However, Nautilus had two strategies we were able to support with very effective marketing campaigns.

Firstly, they now have an Alumni network called ‘The Tribe’ who regularly go on flotillas with each other, coordinated by Nautilus. Secondly, they have catamaran deliveries where different teams are assembled to take their boats point to point, often across oceans – another level of experience!

Securing More Orders

HCL had a burgeoning database of current and past clients but relied on their memory, loyalty and the occasional call to increase repeat business. This meant that they were overspending on new customers and not looking after the ones they had won.

We engaged with them and helped them segment their database, identifying which clients were interested in which products, how they preferred to order and to come up with a meaningful, frequent contact strategy. Business is booming.

Customer Success HCL Fasteners

Examples Of Our Branding Work

Branding Domin

A Fluid Solution

Taking on an unexpected full rebrand in thirty days was not necessarily part of the remit, but we’re always up for a challenge.

New iconography in place with a subtle and yet distinct nod to hydraulics and the ‘D’ for Domin. We also founded and formed a proper brand book to ensure that consistency remains in place for cross-media activity.

Keeping it Secure

It’s always a challenge taking an established business, with all the heritage that comes with the old. However, backed by a supportive client, we took them from a ‘WordArt’ style to something that is as flexible as their clamps!

You can see the nod to the product range, but this is such a versatile logo, portrait, landscape, white out of colour. It allows imagery, buttons and offers to pop as it has clarity and style.

Branding HCL Fasteners

Examples Of Our Convert Work

E-Commerce Domin

Manning the Pumps

If you’re challenging an established industry where cost, supply chain and value is a mystery, then what better way to differentiate than do the opposite.

We created transparent pricing, clear discounts, delivery expectations and global dispatch. Each product had about a thousand combinations, so clients could order exactly what they wanted.

Enquiries Ahoy

Having worked with Nautilus Sailing for over ten years, through three websites where we developed and optimised a highly effective lead generation system, we have helped them grow from two locations to eight. From two instructors to a team of ten.

They focus on running the finest skipper school on the planet, we get them the customers who want the best experience.

Lead Generation Nautilus Sailing

Examples Of Our Social Work

Social Gardenatics

Quality Posts

Tree houses and climbing frames are really easy to share, every family loves some active play. However, for Gardenatics we needed to make sure that we selected the right strategies for the right platforms.

In particular, the Pinterest channel we created for them gave great scope and leverage for the brand, as photos of builds were pinned far and wide and, given the bespoke nature of the constructions – future customers knew the best brand to help them with their garden was, of course, our client.

Financially Vested

Unloq’s aim is to stand out and be different in the M&A world, but at the same time, to give confidence in the services they offer. They have to both be confident and discreet, persuasive but measured.

Our social media strategy is to ensure that we use a combination of videos, stings, dynamic messages and text to continue to reinforce the values and services which make our client the best route to inorganic business growth.

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E-Commerce Domin

Manning the Pumps

If you’re challenging an established industry where cost, supply chain and value is a mystery, then what better way to differentiate than do the opposite.

We created transparent pricing, clear discounts, delivery expectations and global dispatch. Each product had about a thousand combinations, so clients could order exactly what they wanted.

Another Class

  • The world’s leading ASA sailing training courses
  • A complex quality website built on WordPress
  • Branding, messaging and content delivery
  • Delivered the full funnel from click to sale
  • Advised on product margin and pricing
  • Exclusively digitally sourced business has grown from $100k to $1.5m turnover
  • 4x organic traffic, and 10x paid traffic, whilst maintaining the same conversion rates 
  • Established CRM and sales workflows to optimise bookings
E-Commerce Nautilus Sailing

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IT Systems Unloq

Positively Paperless

Our client had already adopted some systems, and whilst using cloud-based technologies, it was still mainly mail, calendar, documents and spreadsheets.

We worked closely with them first putting in place a CRM, then a no-code platform to run their projects and have continued to make them more efficient, paperless and collaborative than ever before.

Navigating Technology

When we initially worked with Nautilus, they had grown successfully on an inbox and a spreadsheet. For a small business, that makes sense and keeps it simple, but it becomes harder the more conversations, quotes and bookings are managed.
It became clear that they needed to collaborate and track more.

With an envious Tripadvisor rating, their customers expect the perfect experience. Having scoped out their requirements, we helped them choose the right CRM and then helped scope it out to fit their needs perfectly. Now their office team of four can work together, using a range of communication channels to get the job done.

IT Systems Nautilus Sailing

Examples Of Our Analytics Work

Analytics Unloq

On the Right Track

Two websites offering a wide range of services, where quality leads are of high value, but there are large volumes of time-wasters, it is vital to ensure that every lead is accounted for.

Our ‘secret source’ for them tracks from Ads, Organic, Google Analytics 4 and in their CRM to make sure that we know exactly the cost of every good opportunity. In that way, we can flex accordingly.

Complex Candidate

With five different types of lead, and several marketing channels, and a brand new website, we needed to work really carefully to knit together the best tracking solution to account for the cost of inbound.
Then, working with the client, we can also place a value on each type of lead, to ensure that we continue to drive value to both our client, their recruiters and future candidates.

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Graphics Unloq

An Acquired Taste

Mergers and acquisitions marketing imagery rife with stock photos of business meetings, office blocks and cityscapes. But Unloq is different. The name is the focus: to unlock opportunities, unpick information and open up value for clients.

So the imagery is simple, clean and relates to the process of unlocking rather than the environment. We recommended striking black and white imagery that nails the brief, engages the viewer and turns attention to messaging and actions, whilst complementing the brand palette.

Creatively Constructed

Structural engineering is a challenging sector to visually attract as well as get a message across. The process is dry, technical … and when being installed is just plain muddy.

However, the end result showcases the hard work that has gone before. Beautiful outcomes are the result of painstaking planning and meticulous production. We use imagery of the future to create that desire today.

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Examples Of Our Close Work

CRM Toynbee Associates

Building Business

The practice had just recruited a manager and was looking to bring together all their enquiries and proposals into one place. We recommended, configured and launched a CRM for them that gave them visibility over all their leads.

As they developed their services, and added to their team, we let them adapt and shape the process to remain ahead of the pack.

Good Prospects

With a growing sales team, and a range of clients and business partners with differing demands, we needed to not only store records, but also to drive the business forward.

We set up the various Opportunities, Tasks, Tracks and Tags to match the way in which the business went about the value chain and to segment their prospects and customers. We imported all the data from their previous CRM to track and store everything. We helped with adoption, and now no lead or opportunity goes to waste.

CRM Unloq

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Email Unloq

Delivering Value

High-value, low-volume email marketing requires a specialised approach. One that speaks the right language to partners, clients and prospects, whilst underpinning the values that make Unloq’s services unique.

With split lists, containing some shared and some unique content, we have created variety without the overhead of coming up with three completely new emails every time. Precise, targeted and confident – just like our client.

In the Loop

With a wide range of products, applications and service offerings, HCL could be seen as demanding. Yet, by integrating segmentation techniques on company size, sector and purchase history, we are able to choose the audiences to send emails to, and uncover what works.

Each email is scoped, the audience identified, professionally written, designed and then integrated with tracking from within the email as well as through analytics.

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