Back in the early days of Pay Per Click advertising Google had one of it’s usual brainwaves. It looked at Overture (which became Yahoo! Advertising) and saw that it’s direct ‘you pay more, you position higher’ approach had two main flaws:
- If the adverts in the search results were less relevant to the search term, then the search engine itself would seem to be less accurate
- If the advertising network gets paid on click-through, then to allow poor performing adverts to dominate because they’re willing to spend more means that lower revenue would be realised
So, Quality Score was Google’s smart balancing act. The premise was Continue reading “Google Quality Score is Not About Relevance, It’s Revenue”
