Offering short leases and contracts to small and startup businesses leads to challenges for Flexspace. Every unit is up for renewal every year. Furthermore, with standard attrition within small enterprises, there is always space coming available.
Yet, with a building database and a ready list of prospective, as well as existing clients, we have advised them on systems and strategies to convert more of their database and to see problems for fill rate before it becomes a critical problem.
One extensive website with an enormous range of pages and content, where offers adapt every month to the demands of the clients, and capacity changes meaning that conversions never stay the same.
So, we report and analyse every month, understand how the different areas of the website are performing, receive briefings from our client and adapt for the month ahead.
When we started working with Flexspace, almost all of their new online or phone enquiries were from office brokers, almost all being price-sensitive and harder to close clients.
We developed a website to promote direct leads into the company.
Having worked with Flexspace on two iterations of their website the biggest challenge has been leveraging their sites and types of property to build a range of keywords to reach business owners.
Whilst the first website was effective in building traffic, we learned so much from that process that round two (six years later) was another step uo. Structure and internal linking was optimised for a wide range of relevant keywords which built a steady flow of converting organic traffic to Flexspace.
With 50 locations, an average of 100 units per location and four different types of units, with most being filled by short term tenants, we needed to create a flexible advertising structure that would work for Flexspace.
Every month we switch regional, location, unit and specific promotions on across the board to match the tactical advertising from their in-house team. Their website is the single largest lead driver in their business. You’re welcome!
Flexspace was a merger of a much smaller business and an established portfolio of commercial spaces. It needed a modern brand which combined some of the palettes of the established businesses, but also developed something fresh for future marketing.
The combination of blue, yellow and white is strong and yet flexible, offering a distinctive and confident brand, whether on a billboard or website.
Having worked with Flexspace on two iterations of their website the biggest challenge has been leveraging their sites and types of property to build a range of keywords to reach business owners.
The first website was effective in building traffic, but we learned so much from that process that round two (six years later) was another step up. Structure and internal linking were optimised for a wide range of relevant keywords which built a steady flow of converting organic traffic.
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
